Film Fashion, the award-winning boutique division of Rogers & Cowan, announced today that the brand will merge into London-based ITB Worldwide on March 1. Largely recognized as one of the first red carpet celebrity showrooms based in Los Angeles, Film Fashion has operated within the fashion and entertainment industries for over 20 years, with clients including Zuhair Murad, Chopard, Tadashi Shoji, Sarah Flint, etc.

"Rogers and Cowan bought ITB Worldwide in May 2018 with the goal of helping cement their award-winning work for brands like H&M and MANGO globally. By offering the added red carpet expertise of our Film Fashion practice under one common leadership and global team, we believe we can attract many new premium brands into the ITB portfolio who want to attract A-list talent at big events such as the Oscars, Golden Globes or Cannes to their fashion lines," said Mark Owens, CEO of both the Rogers & Cowan and ITB brands.

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